Nokia Presentation

http://originallambdas.com/chapters/alpha/nokia.htm

Conclusion

Nokia continues to dominate the wireless industry. Due to its constant technological advances it will remain extremely competitive in the future. Its success is largely based on its multinational efforts. With both employees and customers using its devices around the world it will continue to grow. Today's technological demands ask a lot from Nokia and they continue to produce fine devices for its consumers and the growing business world.

Technology

Nokia is not only a global company; it is a successful telecommunication company that had turn the world around for a better mobile technology. These newer technologies includes the use of Internet services in your mobile phones, and live data management of a personalized account. However for Nokia success in mobile technology Nokia uses various management databases. One of the recently databases that Nokia is planning to work in Nokia Seimens Networks is the recently announced acquisition of “ Apertio, a maker of databases that helps mobile operators consolidate subscriber information. The acquisition cost a sum of $205 million” (Radhakrishman 1). Apertio was among the first wave of startups to hop on the fixed/mobile convergence bandwagon, choosing to provide network operators with a common, open standards-based place to access and manipulate all of their subscriber data. According to the author Arun Radhakrishman from the article “ Nokia Seimens Networks to acquire subscriber database maker Apertio” the acquisition of this database demonstrates that customer data consolidation is of great importance when it comes to delivering new and improved services at high frequency. However the most important successful accomplishment Nokia has made is to introduce to its phones the capability of using Oracle’s Application. Nokia most large Customer Relationship Management database and successful among users is the use of Oracle Software. For example Phone users can view, edit and create entries within Oracle’s Siebel Wireless application for sales, service, and partner relationships management. Therefore Some Files used in this kind of database include Customer Names, Date of Subscription, Troubleshooting, New Items. According to Nokia Information Technology Chief Director, the team responsible for the databases include a specialized group of IT Members, who in a daily basis access the databases and update them accordingly to new information data. However the managers and related supervisors, get monthly reports of how databases are being accessed and what type of information is most often accessed. Therefore OLIP ( Online Transaction Processing) reports monthly how many transactions specifically had been made from Nokia After these information is gathered and accessed managers discuss the various strategies to consolidate data and make it easy for customers to access and update. For example customers may access Nokia Sales Database and view and select different phones in a daily basis , these fields goes into a database which makes a report , in which at the end of the month managers access and try to come up with new ideas to make the customer happier or even help the customers access these kind of data quickly . A Data Warehouse, by definition, is a logical collection of information-gathered from many different operational databases-used to create business intelligence that supports business analysis and decision making activities. Online Analytical Processing, otherwise known as OLAP, provides analysis of different categories of data within a data ware-house. OLAP and data ware-houses go hand in hand and OLAP helps corporations like Nokia make various business decisions. In the past Nokia has used the OLAP server SAS to summarize data they have generated through their data warehousing. Nokia uses this to manage and report on data that is from a variety of sources and to manage demand for lots of information from lots of users. Nokia can track retail stores to see which products are selling most, or review the many services provided on their phones such as downloading ringtones or browsing the internet. Once they acquire this data they make informed business decisions and profit from the additional knowledge they have gained. Nokia also uses data marts, which are simply subsets of data-warehouses. The marketing and finance sectors of Nokia, for example, need different data to interpret, so they are split up into different data marts. Nokia is using open source software to develop a new mobile Web browser. With assistance from Apple, they are using KHTML technology; the same that powers Apple's Safari. Nokia uses a data warehouse and statistical tools to accomplish advertising goals and understand buying trends. Nokia uses a Siemens Network. Nokia offers many different capabilities on their cellular devices. The internet capabilities available include but are not limited to: email, chat, and browser. Nokia uses software called OS2008, and currently runs on Nokia nx8xo devices. This allows bluetooth capabilities through infrared signals. They also offer upgrades that you can download from your phone off their website. Nokia uses Voice over IP which allows its users to send communications over the internet. This keeps costs reasonably lower for its customers. Nokia as a top leader in telecommunications and mobile phone devices.Nokia connects to the Internet by using w-fi to connect to the internet and they are powered by 802.11 wireless fidelity technology. Some Wireless carriers need the device 802.11 to get access to Wi-Fi. Depending on the provided Wireless carriers, with the internet service you can talk on the phone well you search the web. The speed of the internet is very fast and accurate. The speed of the internet is even faster when you are in a 150 foot distance of a hot spot. Nokia is able to provide a mobile communication in their devices at internet speed of 200 times quicker than dial-up which is extremely fast. Nokia uses the use of voice over IP. To help their business evolve with good communication services. Voice over IP makes the voice communication highly qualified. The voice over IP service helps the Nokia Corporation have better services and grow, and be a successful company Nokia as a big Corporation, it definitely applies four principles of network security because as companies open their networks to a wide variety of remote users, they are also risking exposure of highly valuable, proprietary, and sensitive information. They apply to four principles of network security by including networking interface, connecting device, communication media and software are all installed in Nokia Devices. Nokia and Cisco Systems represent a standing of enhanced network security to protect and secure your Internet/Intranet environments, and provide fast response to IP network attacks. Their domain name is: http://www.nokia.com/

Business Strategy

Nokia as a global company uses Enterprise Systems as a major business initiative. On February 18, 2003 Oracle and Nokia Announce Strategic Relationship to offer Integrated Mobility Applications to the Enterprise. Therefore it announced that Nokia has standardized its key business operations. Perhaps this is a bottom line initiative because it allows Nokia to take actions quickly to take an initiative in changing consumer requirements, in which gives them a major competitive advantage. Oracle Corporation, The World’s largest enterprise software company, and Nokia, the global leader in mobility, announced a joint initiative to deliver Oracle Collaboration Suite on Nokia mobile terminals. Perhaps this leads to deliver a successful integrated mobility solution to the enterprise workforce, and to consumers.”

In the other hand mobility today is very relevant for the enterprise market. However Oracle’s enterprise experience combined with Nokia top leading mobility provider sets a precedent for future strategic initiatives in this market”, said Sergio Giacometti, executive vice president, Oracle EMEA. Mobile technology is increasing enormous; therefore to remain productive, and benefit the consumer better, employees need instant access to their corporate email, calendar, and files. This strategic initiative is set to provide the right solution for this market need.
In the other hand after the Asian Tsunami that devastated many communities. Nokia has announced in December 22, 2006 a new initiative designed to help young people find jobs, set up small businesses, and build long term livelihood for themselves. One of the main characteristics of this initiative is to offer young people training in business enterprise and life development skills. Nokia is committed to having a positive impact on society that extends beyond the advanced technology, products and services it creates. It has invested in community projects supporting young people and education in 30 countries, benefiting more than 1 million young people. Therefore Nokia strategic planning is to take the initiative to train these young people, which it’s the key for future business operations. The company has an active employee volunteering program which last year saw its employees give more than 18,000 hours to local community projects. Nokia is also supporting innovative technology projects designed to bridge the digital divide and bring the benefits of mobile technology to communities around the world.

In today’s world of business, technology plays a huge role. In order to succeed a company must stay current with new innovations and be able to adapt to a rapidly changing world. This concept especially applies to the mobile device industry where new products are being introduced at rapid paces. Nokia is currently the leader in mobile phone shipments owning 40% of the market. However there are always changes to be made and one of Nokia’s main business strategies is simple; create new and exciting devices for the consumer. In order to maintain their success they must continually provide cutting edge products to keep their customers. They are currently working to enhance their internet capability on many of their phones. Recently Nokia acquired the software company Trolltech. Trolltech is a leader in software development and acquiring them will accelerate its software strategy for the future of the business. “The technology landscape evolves and, for Nokia, software plays a major role in our growth strategy for devices, PCs and the integration with the Internet. We continue to focus on areas where we can differentiate and add more value.” said Kai Öistämö, Executive Vice President, Devices, Nokia. Another key business strategy Nokia is focusing on is the expansion into different countries throughout the world. With the global market always growing it is important for corporations to extend their business worldwide. Nokia provides services to countries across the globe but are constantly looking to expand to new areas. China has accounted for most of their sales recently and places like India and even Brazil are making their way up the list over several European countries. Nokia knows the way to succeed is having a global outlook on their business strategy.

There is a growing demand for the capabilities of mobile business. The article http://www.nokiaforbusiness.com/documents/WhitePaper_TotalBizMobility.pdf?doc=nokia_usa_CMP goes into great detail of how Nokia is trying to take advantage of the needs of all businesses large or small. Business mobility is now mandatory among many businesses. Even when you are outside of the office many workers must be able to be easily reached or connect to the internet to check email or other necessities. If you go to the Nokia website is not hard to find all of their phones available with various business tools. Economic and social pressures are making it inevitable to not turn to mobile business. Organizations are realizing this and rather then resisting it, they are trying to get ahead with the assistance of global companies such as Nokia. Mobilisation can be very expensive, however you have a few options. There are flat fees or usage. Depending on each situation one can be highly beneficial over the other. An important concern is security. Will all mobile data be secure. Besides the simple confidentiality, there are many international regulations protecting the security and transfer of data.

E-Commerce

Nokia is a communications based company, which focuses on mobile telephone technology. Therefore a perfect e-commerce for Nokia should be strategically successful. Nokia’s E-Commerce include , a product catalog database, a web server, including the shopping cart technology , and Online shopping retailers, which is linked to the main Nokia Server. In other words, Nokia has many authorized online retailers that communicates through their main server and receives online orders or discounts petitions. The type of internet business models that are being used by Nokia include the integration of convenient way to stay very well organized in customer’s daily lives. According to Mr. Dieter May, the vice President and Head of Nokia Emerging Business Unit, he says that “By integrating Internet capabilities into mobile handsets, Nokia has created new business models with partners”. The newly launched services allow users to efficiently manage, organize, and utilize Internet content and services in their daily lives. Nokia strives to enrich the consumers’ learning experiences any time anywhere in a most convenient way with their mobile phones. Nokia most successful marketing mix includes, the use of Online advertising, and Affiliate programs. Nokia offers many online opportunities to its customers such, as free ring tones, or guarantee free replacement on troubleshooting phones. Nokia has been an excellent participator in many institutions, which help attract the customer more.Visa International developed a standardized means of making secure e-commerce payments using mobile phones, developed a easy way to pay via Digital Wallet. Both companies establishing a integrated secure server to enable a mobile phone user to make secure payments over the Internet. The most used methods of payment used by Nokia include Digital Wallet, Peer-to-peer or financial cybermediary for regular customers, and Electronic Billing Presentment and Payment for enterprise users.

Introduction

Nokia is a leader in multinational telecommunications focusing on wired and wireless communications. They operate with slightly over 100,000 employees in 120 countries. Nokia's corporate headquarters are located in Finland. They are currently the number one manufacturer of mobile telephones in the world.

"Nokia is the world leader in mobility, driving the transformation and growth of the converging Internetand communications industries."

In 1865, an engineer named Fredrik Idestam established a wood-pulp mill and started manufacturing paper in southern Finland near the banks of a river. Those were the days when there was a strong demand for paper in the industry, the company's sales achieved its high-stakes and Nokia grew faster and faster. The Nokia exported paper to Russia first and then to the United Kingdom and France. The Nokia factory employed a fairly large workforce and a small community grew around it. In southern Finland a community called Nokia still exists on the riverbank of Emäkoski.
Introduction of mobile network began enabling the Nokia production to invent the Nordic Mobile Telephony (NMT), the world's very first multinational cellular network in 1981. The NMT was later on introduced in other countries. Very soon Global System for Mobile Communication (GSM), a digital mobile telephony, was launched and Nokia started the development of GSM phones. Beginning of the 1990 brought about an economic recession in Finland. Slowly and steadily, Nokia became a large television manufacturer and also the largest information technology company in the Nordic countries. During the economic recession Nokia was committed to telecommunications. The 2100 series of the production was so successful that inspire of its goal to sell 500,000 units, it marvelously sold 20 million. Presently, Nokia is the number 1 production in digital technologies; it invests 8.5% of net sales in research and development. It also has its annual Nokia Game. Nokia's snake game in 1997 was one of the most popular mobile phone games in history.

Olli-Pekka Kallasvuo was born in 1953, in Latvia Finland and holds a masters degree in Law from the University of Helsinki. He is now currently the Chief Executive Officer for the Nokia Corporation. Although just recently instated as CEO in 2006 he has had a longstanding history with the corporation. Kallasvuo has been with Nokia since 1980 where he worked as a Corporate Counsel. In 1987 he was promoted to VP of the legal Department and only one year later moved to Assistant VP of Finance. After moving quickly up the corporate ladder Kallasvuo became CFO in 1992. In 1997 when Nokia was trying to become more dominant in the United States market he was named Corporate Executive Vice President for Nokia United States branch. When Kallasvuo arrived back from the U.S he became GM of the mobile phone division before ultimately becoming CEO of Nokia. After becoming CEO he was also appointed as the Chairman of the board of Nokia Siemens Networks.