Business Strategy

Nokia as a global company uses Enterprise Systems as a major business initiative. On February 18, 2003 Oracle and Nokia Announce Strategic Relationship to offer Integrated Mobility Applications to the Enterprise. Therefore it announced that Nokia has standardized its key business operations. Perhaps this is a bottom line initiative because it allows Nokia to take actions quickly to take an initiative in changing consumer requirements, in which gives them a major competitive advantage. Oracle Corporation, The World’s largest enterprise software company, and Nokia, the global leader in mobility, announced a joint initiative to deliver Oracle Collaboration Suite on Nokia mobile terminals. Perhaps this leads to deliver a successful integrated mobility solution to the enterprise workforce, and to consumers.”

In the other hand mobility today is very relevant for the enterprise market. However Oracle’s enterprise experience combined with Nokia top leading mobility provider sets a precedent for future strategic initiatives in this market”, said Sergio Giacometti, executive vice president, Oracle EMEA. Mobile technology is increasing enormous; therefore to remain productive, and benefit the consumer better, employees need instant access to their corporate email, calendar, and files. This strategic initiative is set to provide the right solution for this market need.
In the other hand after the Asian Tsunami that devastated many communities. Nokia has announced in December 22, 2006 a new initiative designed to help young people find jobs, set up small businesses, and build long term livelihood for themselves. One of the main characteristics of this initiative is to offer young people training in business enterprise and life development skills. Nokia is committed to having a positive impact on society that extends beyond the advanced technology, products and services it creates. It has invested in community projects supporting young people and education in 30 countries, benefiting more than 1 million young people. Therefore Nokia strategic planning is to take the initiative to train these young people, which it’s the key for future business operations. The company has an active employee volunteering program which last year saw its employees give more than 18,000 hours to local community projects. Nokia is also supporting innovative technology projects designed to bridge the digital divide and bring the benefits of mobile technology to communities around the world.

In today’s world of business, technology plays a huge role. In order to succeed a company must stay current with new innovations and be able to adapt to a rapidly changing world. This concept especially applies to the mobile device industry where new products are being introduced at rapid paces. Nokia is currently the leader in mobile phone shipments owning 40% of the market. However there are always changes to be made and one of Nokia’s main business strategies is simple; create new and exciting devices for the consumer. In order to maintain their success they must continually provide cutting edge products to keep their customers. They are currently working to enhance their internet capability on many of their phones. Recently Nokia acquired the software company Trolltech. Trolltech is a leader in software development and acquiring them will accelerate its software strategy for the future of the business. “The technology landscape evolves and, for Nokia, software plays a major role in our growth strategy for devices, PCs and the integration with the Internet. We continue to focus on areas where we can differentiate and add more value.” said Kai Öistämö, Executive Vice President, Devices, Nokia. Another key business strategy Nokia is focusing on is the expansion into different countries throughout the world. With the global market always growing it is important for corporations to extend their business worldwide. Nokia provides services to countries across the globe but are constantly looking to expand to new areas. China has accounted for most of their sales recently and places like India and even Brazil are making their way up the list over several European countries. Nokia knows the way to succeed is having a global outlook on their business strategy.

There is a growing demand for the capabilities of mobile business. The article http://www.nokiaforbusiness.com/documents/WhitePaper_TotalBizMobility.pdf?doc=nokia_usa_CMP goes into great detail of how Nokia is trying to take advantage of the needs of all businesses large or small. Business mobility is now mandatory among many businesses. Even when you are outside of the office many workers must be able to be easily reached or connect to the internet to check email or other necessities. If you go to the Nokia website is not hard to find all of their phones available with various business tools. Economic and social pressures are making it inevitable to not turn to mobile business. Organizations are realizing this and rather then resisting it, they are trying to get ahead with the assistance of global companies such as Nokia. Mobilisation can be very expensive, however you have a few options. There are flat fees or usage. Depending on each situation one can be highly beneficial over the other. An important concern is security. Will all mobile data be secure. Besides the simple confidentiality, there are many international regulations protecting the security and transfer of data.

E-Commerce

Nokia is a communications based company, which focuses on mobile telephone technology. Therefore a perfect e-commerce for Nokia should be strategically successful. Nokia’s E-Commerce include , a product catalog database, a web server, including the shopping cart technology , and Online shopping retailers, which is linked to the main Nokia Server. In other words, Nokia has many authorized online retailers that communicates through their main server and receives online orders or discounts petitions. The type of internet business models that are being used by Nokia include the integration of convenient way to stay very well organized in customer’s daily lives. According to Mr. Dieter May, the vice President and Head of Nokia Emerging Business Unit, he says that “By integrating Internet capabilities into mobile handsets, Nokia has created new business models with partners”. The newly launched services allow users to efficiently manage, organize, and utilize Internet content and services in their daily lives. Nokia strives to enrich the consumers’ learning experiences any time anywhere in a most convenient way with their mobile phones. Nokia most successful marketing mix includes, the use of Online advertising, and Affiliate programs. Nokia offers many online opportunities to its customers such, as free ring tones, or guarantee free replacement on troubleshooting phones. Nokia has been an excellent participator in many institutions, which help attract the customer more.Visa International developed a standardized means of making secure e-commerce payments using mobile phones, developed a easy way to pay via Digital Wallet. Both companies establishing a integrated secure server to enable a mobile phone user to make secure payments over the Internet. The most used methods of payment used by Nokia include Digital Wallet, Peer-to-peer or financial cybermediary for regular customers, and Electronic Billing Presentment and Payment for enterprise users.