E-Commerce

Nokia is a communications based company, which focuses on mobile telephone technology. Therefore a perfect e-commerce for Nokia should be strategically successful. Nokia’s E-Commerce include , a product catalog database, a web server, including the shopping cart technology , and Online shopping retailers, which is linked to the main Nokia Server. In other words, Nokia has many authorized online retailers that communicates through their main server and receives online orders or discounts petitions. The type of internet business models that are being used by Nokia include the integration of convenient way to stay very well organized in customer’s daily lives. According to Mr. Dieter May, the vice President and Head of Nokia Emerging Business Unit, he says that “By integrating Internet capabilities into mobile handsets, Nokia has created new business models with partners”. The newly launched services allow users to efficiently manage, organize, and utilize Internet content and services in their daily lives. Nokia strives to enrich the consumers’ learning experiences any time anywhere in a most convenient way with their mobile phones. Nokia most successful marketing mix includes, the use of Online advertising, and Affiliate programs. Nokia offers many online opportunities to its customers such, as free ring tones, or guarantee free replacement on troubleshooting phones. Nokia has been an excellent participator in many institutions, which help attract the customer more.Visa International developed a standardized means of making secure e-commerce payments using mobile phones, developed a easy way to pay via Digital Wallet. Both companies establishing a integrated secure server to enable a mobile phone user to make secure payments over the Internet. The most used methods of payment used by Nokia include Digital Wallet, Peer-to-peer or financial cybermediary for regular customers, and Electronic Billing Presentment and Payment for enterprise users.