Business Strategy

Nokia as a global company uses Enterprise Systems as a major business initiative. On February 18, 2003 Oracle and Nokia Announce Strategic Relationship to offer Integrated Mobility Applications to the Enterprise. Therefore it announced that Nokia has standardized its key business operations. Perhaps this is a bottom line initiative because it allows Nokia to take actions quickly to take an initiative in changing consumer requirements, in which gives them a major competitive advantage. Oracle Corporation, The World’s largest enterprise software company, and Nokia, the global leader in mobility, announced a joint initiative to deliver Oracle Collaboration Suite on Nokia mobile terminals. Perhaps this leads to deliver a successful integrated mobility solution to the enterprise workforce, and to consumers.”

In the other hand mobility today is very relevant for the enterprise market. However Oracle’s enterprise experience combined with Nokia top leading mobility provider sets a precedent for future strategic initiatives in this market”, said Sergio Giacometti, executive vice president, Oracle EMEA. Mobile technology is increasing enormous; therefore to remain productive, and benefit the consumer better, employees need instant access to their corporate email, calendar, and files. This strategic initiative is set to provide the right solution for this market need.
In the other hand after the Asian Tsunami that devastated many communities. Nokia has announced in December 22, 2006 a new initiative designed to help young people find jobs, set up small businesses, and build long term livelihood for themselves. One of the main characteristics of this initiative is to offer young people training in business enterprise and life development skills. Nokia is committed to having a positive impact on society that extends beyond the advanced technology, products and services it creates. It has invested in community projects supporting young people and education in 30 countries, benefiting more than 1 million young people. Therefore Nokia strategic planning is to take the initiative to train these young people, which it’s the key for future business operations. The company has an active employee volunteering program which last year saw its employees give more than 18,000 hours to local community projects. Nokia is also supporting innovative technology projects designed to bridge the digital divide and bring the benefits of mobile technology to communities around the world.

In today’s world of business, technology plays a huge role. In order to succeed a company must stay current with new innovations and be able to adapt to a rapidly changing world. This concept especially applies to the mobile device industry where new products are being introduced at rapid paces. Nokia is currently the leader in mobile phone shipments owning 40% of the market. However there are always changes to be made and one of Nokia’s main business strategies is simple; create new and exciting devices for the consumer. In order to maintain their success they must continually provide cutting edge products to keep their customers. They are currently working to enhance their internet capability on many of their phones. Recently Nokia acquired the software company Trolltech. Trolltech is a leader in software development and acquiring them will accelerate its software strategy for the future of the business. “The technology landscape evolves and, for Nokia, software plays a major role in our growth strategy for devices, PCs and the integration with the Internet. We continue to focus on areas where we can differentiate and add more value.” said Kai Öistämö, Executive Vice President, Devices, Nokia. Another key business strategy Nokia is focusing on is the expansion into different countries throughout the world. With the global market always growing it is important for corporations to extend their business worldwide. Nokia provides services to countries across the globe but are constantly looking to expand to new areas. China has accounted for most of their sales recently and places like India and even Brazil are making their way up the list over several European countries. Nokia knows the way to succeed is having a global outlook on their business strategy.

There is a growing demand for the capabilities of mobile business. The article http://www.nokiaforbusiness.com/documents/WhitePaper_TotalBizMobility.pdf?doc=nokia_usa_CMP goes into great detail of how Nokia is trying to take advantage of the needs of all businesses large or small. Business mobility is now mandatory among many businesses. Even when you are outside of the office many workers must be able to be easily reached or connect to the internet to check email or other necessities. If you go to the Nokia website is not hard to find all of their phones available with various business tools. Economic and social pressures are making it inevitable to not turn to mobile business. Organizations are realizing this and rather then resisting it, they are trying to get ahead with the assistance of global companies such as Nokia. Mobilisation can be very expensive, however you have a few options. There are flat fees or usage. Depending on each situation one can be highly beneficial over the other. An important concern is security. Will all mobile data be secure. Besides the simple confidentiality, there are many international regulations protecting the security and transfer of data.